As a part of their 75th birthday year, Ray-Ban South Africa again selected brand and event activation specialist, Enov8, to engage the 20 000-strong crowd of consumers at the Oppikoppi music festival from Thursday, 9 August to Saturday, 11 August.
“After working on several events in the past with Enov8, I felt very comfortable working with them on our largest event of the year, Oppikoppi,” says Thera van’t Hof from Luxottica South Africa, who is responsible for the marketing of Ray-Ban and Persol.
“Ray-Ban was involved in many touch points throughout the festival, with the consumer activation area being the most important. I could trust Enov8 to manage and supervise this touch point, which was the most public and reached the majority of festival goers, on behalf of the brand.
“When briefing Enov8 on a job, they come back timeously and with genuine interest to make it work to the best of their ability, which is always over 100%. No job is too big or too impossible for Nicole and her team at Enov8, and I look forward to working with them in the near future on new projects,” she adds.
Enov8 has been working with Ray-Ban since Oppikoppi 2011 and has done numerous successful activations for the brand over the past 12 months.
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