What’s so important about brand activations?

vogue-sye-cavendish-2014-001Our MD, Nicole Rollings, was asked to contribute to this article on the subject of brand activations.

What is a brand activation?

In order to decide if it’s really for you or not, it needs to be explained.

“[It’s] an effective way for business to connect directly with … consumers by using memorable and enjoyable interactions,” explains Nicole Rollings, MD of EnOv8 Event Management. In turn, these interactions “provide an opportunity for your target audience to experience your product or service, and the benefits of using it”.

“Consumers are bombarded with so many marketing messages every day. A brand activation allows you an opportunity to break through the noise of your competitors marketing communications.”

To read the full article, click here