Brief
All Gold aimed to increase awareness and trial of their All Gold Squeeze range, including new packs: All Gold Light & All Gold Hot & Spicy. The goal was to promote the “new” All Gold Hot sauces and ensure consumers were using All Gold products during the holiday season. EnOv8 was appointed to activate the brand at six different beach locations around South Africa. The activation aimed to drive awareness and trial of the All Gold Hot sauces and integrate the brand into the holiday experiences of consumers.









Activation Mechanics
EnOv8 set up vibrant activation areas at each location, featuring:
- Branded gazebos
- Large sauce dispensers
- Jumping castle
- Kiddie’s tables and chairs
Our lively brand activators engaged families and beachgoers with fun activities and interactive experiences:
- Minute-to-Win-It Games: Encouraging participation and brand interaction.
- Jumping Castle and Face Painting: For the kids, ensuring family-friendly engagement.
- Relay Races and Tasting Samples: Offering energetic activities and taste tests of the new hot sauces.
- Prizes and Giveaways: All Gold branded prizes for participants.
Customer Engagement
A highlight of the activation was sampling various All Gold tomato sauce flavours on hot dogs. This allowed beachgoers to savour the new All Gold Squeeze range in a fun and interactive setting. Brand activators handed out hot dogs topped with All Gold Light, All Gold Hot & Spicy, and the new hot sauces, directly engaging customers and providing a tangible brand experience. This sampling initiative was a key brand-building exercise, seen by hundreds across the beaches that summer, reinforcing All Gold’s presence and enhancing customer loyalty.
Objectives Met
Visibility and Engagement: EnOv8 ensured maximum visibility of the All Gold brand through:
- Participation in the Hot Summer of Touch Rugby tournament
- Announcements and invitations to the activation area.
- Distribution of prizes and mentions throughout the event.
The activation resulted in significant brand presence and consumer engagement, with delighted families on the beach enjoying the various activities and interacting with the All Gold products.
Conclusion
The All Gold Touch Rugby activation was a resounding success, showcasing EnOv8’s ability to create innovative and engaging brand experiences. By integrating fun activities with strategic brand promotion, EnOv8 helped All Gold dominate the summer heat and make a memorable impact on their target audience. This project highlights our expertise in product launches, strategic campaigns, and creative concepts that deeply connect with your customers.