The Cape Town Cycle Tour isn’t just a race – it’s a celebration of endurance, spirit, and community. This year, EnOv8 proudly partnered with Oakley to deliver a standout brand activation that inspired over 28,000 cyclists and 40,000 attendees across the pre-race build-up, exhibition, and race day.
As one of the world’s largest individually timed cycling events, the Cycle Tour offered the perfect stage to showcase Oakley’s performance legacy – and our ability at EnOv8 to bring that story to life through strategic, engaging, and unforgettable activations.
Pre-Race Rider Support That Went the Distance
From early February, Oakley’s custom support vehicle – aptly named The Beast – hit Cape Town’s popular training routes, offering cyclists free hydration, nutrition, lens-cleaning, and mechanical support. These weekend activations, bolstered by collaborations with East City Cycles and Freewheel Cycology, turned heads and built lasting brand trust. Emergency rider assistance and medical support further elevated the rider experience, proving Oakley’s commitment to safety and care – with EnOv8 ensuring every detail was delivered with precision.
Creating Buzz at the CTCT Expo
At the bustling Cape Town Cycle Tour Expo, Oakley’s triple-stand setup was nothing short of a showstopper. Visitors enjoyed arcade-style games, exclusive product discounts, and personalised tote bag giveaways – all within a sleek, fully branded environment brought to life by our team. With over 250 eyewear sales and enthusiastic foot traffic, the brand experience was both interactive and commercially impactful.
Race Day Energy – from Noordhoek to Chapman’s Peak
On race day, Oakley’s presence surged. A high-energy DJ zone in Noordhoek turned up the motivation as riders approached the legendary Chapman’s Peak climb. At the summit, hydration stations and lens-cleaning zones kept cyclists going strong, while branded setups – from A-frame banners to custom containers – maximised visibility.
The Results Speak Volumes
Our full-scale project management, from logistics and design to staffing and brand execution, delivered real results for Oakley – and created unforgettable moments for thousands of riders. At EnOv8, this is what we do best: turning global brands into local legends through immersive, high-impact activations.
Ready to take your next event to the next level? Partner with EnOv8 – where bold ideas meet seamless execution.